This detailed analysis provides the NextSite team with valuable insight into the consumer shopping habits and travel patterns to and from specific concepts, retail destinations or traffic generators in the community. By merging this data with additional resources, NextSite builds custom trade areas that more appropriately define the size and scope of the retail and commercial market for proactive recruitment.
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Customer Journey data shows the top 5 locations the consumers frequent immediately before and immediately after visiting the target location. 
A key feature of our Customer Journey Analytics data is the ability to show heat maps highlighting locations of the mobile devices that visited the target location. These heat maps can show the customers’ Home Location – where their mobile devices typically are at night. 
This map shows the Home Location of customers broken down by ZIP Code. 
Our Customer Journey Analytics allows us to examine the Number of Visits, Number of Unique Customers and the Average Number of Visits per Customer at a targeted location.
