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Customer Journey

Our Customer Journey Analysis is based on the consumer travel patterns to your market’s primary retailer(s), commercial assets and downtown. The CJA report models the number of unique customers and the total number of visits to the primary retailer (or targeted locations) in your community.

Customer Journey

This detailed analysis provides the NextSite team with valuable insight into the consumer shopping habits and travel patterns to and from specific concepts, retail destinations or traffic generators in the community. By merging this data with additional resources, NextSite builds custom trade areas that more appropriately define the size and scope of the retail and commercial market for proactive recruitment.

Click on the images below for more information.

A key feature of customer mobile data is the ability to show heat maps highlighting locations of the mobile devices that visited the target location. These heat maps can show the customers’ Home Location – where their mobile devices typically are at night.
Cross Visitation shows you where else people tend to visit. Among people who have visited this specific location, what other locations and brands do they visit?
Foot Traffic Trends shows the total number of visits to a location as well as the variation in foot traffic over time.
Trade Area Coverage by Distance shows the percentage of customers that travel a given distance from their home to shop at this particular location.

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