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Market Analysis

Once we have completed our Customer Journey Analysis to identify the custom trade areas, our team builds research reports from multiple resources to drill into the demographics, consumer expenditures, segmentation, retail leakage and peer analysis. Reports are run for the trade areas we identify as well as the drive-time and radius distances that further define market opportunities for recruitment.

Market Analysis

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  • The community overview is a detailed demographic report highlighting the characteristics of the market.
  • Retail GAP and Leakage helps identify opportunities within the market.
  • Demographic Trends show the pattern of selected demographic variables for the last 9 quarters.
  • Segmentation provides an overview of the types of consumers that live within the market.
  • Segmentation Category Example: Aging in Place – Middle-class seniors living comfortable suburban lifestyles.

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